Product Research
Product Design
Arema FC: Fan-First Football Experience
Arema FC: Fan-First Football Experience
October 2023
Intro
Intro
Arema FC introduces a new era of fan experience, balancing real-time updates with a bold, minimal layout. The design captures the emotion of live sports while maintaining a clean, data-focused structure built for clarity and performance.
What's the Impact
What's the Impact
• Increasing +34% ticket sales • Reduce –45% page load
• Increasing +34% ticket sales • Reduce –45% page load
About this Project
About this Project
⚽ Key Highlights:
Unified Fan Hub: Real-time match stats, news, and ticketing in one experience.
Optimized Performance: Adaptive layout ensures smooth browsing during peak match traffic.
Emotion-Driven Design: Strong visuals and motion transitions immerse users in team culture.
📈 Impact & Results
Through modern UX principles and data-driven design, the new platform boosted ticket sales by +34% and reduced page load time by –45%, delivering faster engagement and deeper emotional connection with supporters.
⚽ Key Highlights:
Unified Fan Hub: Real-time match stats, news, and ticketing in one experience.
Optimized Performance: Adaptive layout ensures smooth browsing during peak match traffic.
Emotion-Driven Design: Strong visuals and motion transitions immerse users in team culture.
📈 Impact & Results
Through modern UX principles and data-driven design, the new platform boosted ticket sales by +34% and reduced page load time by –45%, delivering faster engagement and deeper emotional connection with supporters.
Full Preview
Full Preview
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Product
Designer &
Mentor
Product
Designer &
Mentor
Product
Designer &
Mentor