Arema FC: Fan-First Football Experience

Oktober 2023

Intro

Arema FC introduces a new era of fan experience, balancing real-time updates with a bold, minimal layout. The design captures the emotion of live sports while maintaining a clean, data-focused structure built for clarity and performance.

What's the Impact

• Increasing +34% ticket sales • Reduce –45% page load

About this Project

⚽ Key Highlights:

Unified Fan Hub: Real-time match stats, news, and ticketing in one experience.
Optimized Performance: Adaptive layout ensures smooth browsing during peak match traffic.
Emotion-Driven Design: Strong visuals and motion transitions immerse users in team culture.

📈 Impact & Results

Through modern UX principles and data-driven design, the new platform boosted ticket sales by +34% and reduced page load time by –45%, delivering faster engagement and deeper emotional connection with supporters.

⚽ Key Highlights:

Unified Fan Hub: Real-time match stats, news, and ticketing in one experience.
Optimized Performance: Adaptive layout ensures smooth browsing during peak match traffic.
Emotion-Driven Design: Strong visuals and motion transitions immerse users in team culture.